Who we are

Look Up was created for those who are not satisfied with just looking down.

It is an Italian streetwear brand that combines essential design, urban inspiration and a clear message: stay focused, aim high.

Our name is an invitation: Look Up means to look up, to aim higher, to believe in yourself even when everything seems against you.

The logo merges text and symbol in a direct and recognizable way: the stylized eye represents vision, concentration, the outsider mentality that observes the world without blindly following it.

Each piece is designed for those who live the street with style and awareness, for those who know what they want and get noticed without shouting.

We produce in Italy, with selected materials and attention to detail, because true streetwear is not just aesthetics: it is identity.

Look Up is not just a name. It's an attitude.